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dc.contributor.authorBrenton, Tanya
dc.date.accessioned2013-05-07T21:33:57Z
dc.date.accessioned2022-07-20T19:08:35Z
dc.date.available2013-05-07T21:33:57Z
dc.date.available2022-07-20T19:08:35Z
dc.date.issued2013-05-07T21:33:57Z
dc.identifier.urihttps://westcollections.wcsu.edu/handle/20.500.12945/2725
dc.description.abstractThis thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.
dc.format.extent1733727 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoen_US
dc.subjectPR
dc.subjectpublic relations
dc.subjectsocial media
dc.subjectFacebook
dc.subjectTwitter
dc.subjectpress release
dc.subjectShorty Industry Awards
dc.subjectExpedia FriendTrips
dc.subjectApplebee's Receipt Scandal
dc.subjectDomino's Pizza YouTube Scandal
dc.subjectPR professionals
dc.subjectmanaging social media
dc.subjectMedtronic Diabetes
dc.subjectWeight Watchers Facebook
dc.subjectNike Women Facebook
dc.subjectpublic relations department
dc.subjecthandling PR crises
dc.subjectAmerican Express Open Forum
dc.subjectLays Potato Chips campaign
dc.subjectGoogle Alerts
dc.subjectPR on Twitter
dc.subjectPR on Facebook
dc.subjectfake Twitter accounts
dc.subjectTwitter followers
dc.subjectpress release on Twitter
dc.subjectpress release on Facebook
dc.subjectcelebrities on Twitter
dc.subjectWeinergate Scandal
dc.subjectAnthony Weiner Twitter
dc.subjectOreo Cookie
dc.subjectPandaQuest
dc.subjectChengdu Pambassador
dc.subjectChengdu Pandas
dc.subjectChengdu Facebook
dc.subjectCW Television Network
dc.subjectEntertainment Weekly
dc.subjectlive Twitter feed in magazine
dc.titlePublic Relations in Today's World: A Guide for PR Professionals in Social Media
dc.typeThesis


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