This thesis is a collection of essays about various topics relating to logos: their history, evolution, implementation, psychology, and symbolism. Essays include such topics as what came before logos, two histories on the evolution of a logo in two particular companies, creating my own logo for a undesirable service, and an example of racism in logos today.
In my essays, I discuss a few companies and a sports team whose logos have evolved as they did by morphing with different owners and for different, new representations. I also discuss my own ability to create a logo for a company whose service could be considered controversial. Finally, I look at and discuss the history of symbols and logos themselves.