This project is a public relations campaign and press kit for the new department of Writing, Linguistics, and Creative Process at Western Connecticut State University. The project is in two parts, the first being the PR campaign. This campaign lays out the best possible way to gain publicity for the new department as well as how to go about getting it. The second part is a press kit that is provided to the local media be it newspapers or television. The kit provides background information, press releases, and biographies of the new department.