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    Going Green: Who's Committed and Who's Faking their Commitment?

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    Kim Thesis PDF.pdf (412.1Kb)
    Author
    Bartenstein, Kimberly
    Publication Date
    2010-05-11T21:57:23Z
    Item Type
    Thesis
    Subject
    Green washing; Environment; Eco-friendly; Environmentally Sound; Going Green; Green washed products; False Advertisement; Deceitful Businesses; Coca-Cola Green washing; Greenwashing; Go Green; Benefits of going green; Downfalls of Green washing; Legitimate Green Businesses; Green washing businesses; Green Companies; Organic Companies; Nimli Green Clothing; Global Warming; Harm of Plastic; Kimberly Bartenstein; False Claims; Misleading Advertising; Green washing campaigns; Green washed baby diapers; Clorox greenwashing; seven sins of green washing; Greenlist Clorox
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    Abstract
    Making false claims about eco-friendly products is a concept called "green washing". Green washing misleads green supporters when they unknowingly buy into these invalid claims. This thesis provides information so that those who want to better the environment can be more aware of these deceitful advertising techniques.
    URI
    https://westcollections.wcsu.edu/handle/20.500.12945/3013
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    • Senior Writing Theses

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