Public Relations in Today's World: A Guide for PR Professionals in Social Media

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Authors
Brenton, Tanya
Issue Date
2013-05-07T21:33:57Z
Item Type
Thesis
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Keyword
PR , public relations , social media , Facebook , Twitter , press release , Shorty Industry Awards , Expedia FriendTrips , Applebee's Receipt Scandal , Domino's Pizza YouTube Scandal , PR professionals , managing social media , Medtronic Diabetes , Weight Watchers Facebook , Nike Women Facebook , public relations department , handling PR crises , American Express Open Forum , Lays Potato Chips campaign , Google Alerts , PR on Twitter , PR on Facebook , fake Twitter accounts , Twitter followers , press release on Twitter , press release on Facebook , celebrities on Twitter , Weinergate Scandal , Anthony Weiner Twitter , Oreo Cookie , PandaQuest , Chengdu Pambassador , Chengdu Pandas , Chengdu Facebook , CW Television Network , Entertainment Weekly , live Twitter feed in magazine
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Abstract
This thesis project will serve as a guide to those who wish to enter the public relations field in today's technological world. Social media plays a large role in the deliverance of news and how the public is reached, which is a shift from the traditional print method PR professionals have used in the past. By gathering and examining examples of successful and failed attempts, this thesis will provide information on how to be successful in using social media to its advantage in public relations work.
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