The Harmony of Apple

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Authors
Ramey, Mathew
Issue Date
2012-05-01T21:41:18Z
Item Type
Thesis
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Academic Department
Advisor
item.page.dc.subject.keywords
Keyword
Apple , Design , Business , Ipod , Imac , Itunes , iPad , iPhone , Newton , Pippin , OSX , Apple TV , Mac , Performa , Harmony , G4
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Abstract
This thesis is a partial business analysis of Apple and an exploration of their product design and philosophies. The main topics discussed are the breakdowns of several successful products as well as failures and why they were received as either in the market. This includes the iMac, Apple Store and iPod; as well as the Newton, Pippin and Apple TV. The reasons behind the reception of certain devices is explained and illustrates how Apple sticking closely to its roots reaps the best end product. Included are several quotes and anecdotes that further show these patterns and explains key points.
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