Going Green: Who's Committed and Who's Faking their Commitment?

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Authors
Bartenstein, Kimberly
Issue Date
2010-05-11T21:57:23Z
Item Type
Thesis
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Keyword
Environment , Eco-friendly , Environmentally Sound , Going Green , Green washed products , False Advertisement , Deceitful Businesses , Coca-Cola Green washing , Greenwashing , Go Green , Benefits of going green , Downfalls of Green washing , Legitimate Green Businesses , Green washing businesses , Green Companies , Organic Companies , Nimli Green Clothing , Global Warming , Harm of Plastic , Kimberly Bartenstein , False Claims , Misleading Advertising , Green washing campaigns , Green washed baby diapers , Clorox greenwashing , seven sins of green washing , Greenlist Clorox
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Abstract
Making false claims about eco-friendly products is a concept called "green washing". Green washing misleads green supporters when they unknowingly buy into these invalid claims. This thesis provides information so that those who want to better the environment can be more aware of these deceitful advertising techniques.
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