Understanding Ethics in Public Relations: Essentials for a Graduating Public Relations Major
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Authors
Sincerbeaux, Caitlyn
Issue Date
2012-04-19T17:09:49Z
Item Type
Thesis
Language
en_US
Keyword
Public Relations , Ethics
Alternative Title
Abstract
This thesis project is a collection of public relations research and materials focused on guiding recently graduated public relations majors through some of the ethical dilemmas of the public relations career. A hypothetical scenario depicting a client and public relations practitioner in conflict encourages the readers to place themselves in a public relations dilemma. Knowing what one should do does not always determine what one actually does. The thesis explores The Public Relations Code of Ethics as it applies to agency public relation professionals. Public relations methods are presented to give graduates a better understanding of options in their decision-making and advising process. The advice comes from interviews with public relations professionals and cases studies of well-known public relations challenges such as; Tylenol, Pepsi, Toyota, Union Carbide and BP. The case studies show the numerous options for handling a crisis.